An Important Message about Exelon Recruitment during COVID-19

We hope that you and your loved ones are managing through this challenging and uncertain time. The COVID-19 pandemic has demanded unprecedented changes to our daily lives. That said, what hasn’t changed for us is the vital work we do, and our commitment to ensuring the safety of our candidates, employees, customers, and communities. While our hiring process looks a bit different today, with 100 percent virtual interviewing and other solutions in place to facilitate proper social distancing, we remain focused on powering possibilities for new talent who are ready to join us in making a difference. As always, you can find our available opportunities here. We truly appreciate your continued interest in opportunities with Exelon and our family of companies.

Those who apply for employment with Exelon must be fully vaccinated against COVID-19 as a condition of hire (i.e., have received two doses of a two-dose vaccine, or one dose of a single-dose vaccine), subject to approved requests for exemption.

Mgr Marketing & Cust Education

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Location: BALTIMORE, MD, United States
Organization: Baltimore Gas & Electric Co
Job ID: 234477
Date Posted: Nov 4, 2021
Job: Marketing

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Job Description

Description


At Exelon, we've got a place for you!

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!


PRIMARY PURPOSE OF POSITION

 Manage the development and execution of marketing and customer education plans (e.g., for energy efficiency, demand response, programmatic and other marketing initiatives).  Objectives include building customer awareness and engagement, increase customer participation and market related products and services. Develop and execute on strategic customer engagement plans via all multiple channels including social media, digital, email, direct mail, advertising channels and other activation strategies.  Partner with numerous stakeholder groups to communicate initiatives and influence outcomes.  Work with multiple agencies and vendors to execute plans and accomplish objectives.  Strategic use of quantitative, qualitative, and other sources of market research to inform customer engagement and marketing strategies and associated tactics.

Develop and maintain an environment that promotes diversity, equity and inclusion as well as accountability and teamwork.  Establish, promote, and maintain a safe work environment.

 Leverage insights and data to identify potential new products and services and enhance customer engagement.

 

PRIMARY DUTIES AND ACCOUNTABILITIES

  • Manage the strategic planning, development and execution of customer awareness, engagement and education plans for programs. 
  • Lead a team and manage the development and execution of marketing plans for related products and services.
  • Leverage strategic marketing research initiatives that support marketing efforts for program drivers and success metrics. 
  • Create and sustain an environment that fosters corporate values. 
  • Drive continuous improvement in quality and productivity of employees through the Performance Management Process.
  • Counsel, develop, direct, evaluate and instruct employees. 

POSITION SCOPE 

  • Work across multiple departments continuously including, T&D, Customer Operations, Communications External Affairs, Regulatory and Legislative affairs.  Position with interact frequently with executives to socialized plans and review results. 
  • Frequently lead meetings with executives to socialize plans and review results.
  • Lead groups of 5-8 FTES plus multiple contractors.           
  • Manage multi-million-dollar marketing budgets.
  • Partner with numerous stakeholder groups to influence outcomes and enhance relationships.    
  • Work with multiple vendors to execute work plan.

Qualifications

POSITION SPECIFICATIONS

Minimum:

  • Bachelor’s degree in marketing, communications, business, engineering, or other relevant discipline or equivalent
  • Ten or more years of marketing or utility industry experience or equivalent. 
  • Strong leadership and strategic development skills
  • Strong interpersonal skills and previous experience and relationships with external stakeholders
  • Excellent editing skills
  • Experience working with data analytics in design of marketing plans.
  • Demonstrated ability to work within established budgets and deliver promised results
  • Ability to communicate with and direct a wide variety of professionals ranging from engineers to marketing experts is required

Preferred:

  • Graduate degree in marketing, communications, business, engineering, marketing, or other relevant discipline. 



Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

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