An Important Message about Exelon Recruitment during COVID-19

We hope that you and your loved ones are managing through this challenging and uncertain time. The COVID-19 pandemic has demanded unprecedented changes to our daily lives. That said, what hasn’t changed for us is the vital work we do, and our commitment to ensuring the safety of our candidates, employees, customers, and communities. While our hiring process looks a bit different today, with 100 percent virtual interviewing and other solutions in place to facilitate proper social distancing, we remain focused on powering possibilities for new talent who are ready to join us in making a difference. As always, you can find our available opportunities here. We truly appreciate your continued interest in opportunities with Exelon and our family of companies.

Sr Customer Insights/Market Research Analyst

Location: PHILADELPHIA, PA, United States
Organization: PECO Energy Company
Job ID: 230505
Date Posted: Jun 22, 2021

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Job Description

Description

At Exelon, we've got a place for you!

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!


PRIMARY PURPOSE OF JOB

Develop, implement, and communicate the results of customer insights projects with strong data and analytical support. Manage a diverse set of research projects, including (a) customer satisfaction measurement, tracking and benchmarking, (b) image and brand equity research, (c) needs-based market segmentation, (d) new product and service concept testing and demand forecasting, (e) customer assessment of products and services, (f) ad and copy testing, (g) communications and issues management research, and (h) industry assessment. Manage internal client and vendor relationships in the design and execution of research projects.

Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.


PRIMARY DUTIES AND ACCOUNTABILITIES

  • Directs and conducts research projects and customer assessments and draws strategic and tactical insights as they relate to the company. Support the team with strong data and analytical skills.
  • Works with the company’s business areas to assess their needs for customer information and structures projects to achieve these specific goals. Assists line/functional managers in the interpretation of research findings.
  • Works with the company’s various lines of business to assess opportunities to enhance the customer relationship with the company.
  • Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets. Effectively satisfy client ad hoc requests for specific customer information needs.
  • Selects and manages market research and data mining vendors and consultants.


JOB SCOPE

 

  • Oversee and direct the activities of market research consultants consistent with contractual requirements.
  • Support the customer insights needs of internal clients and manage their expectations.
  • Participate in teams to identify courses of action consistent with research findings and implement approved action plans.
  • Support the information needs of numerous company departments to facilitate decision-making.

 

Qualifications

MINIMUM QUALIFICATIONS
  • Education: Bachelor’s degree required in customer insights, market research, marketing, statistics, economics, psychology or computer science or equivalent business experience.
  • Experience: 5-8 years in customer insights, marketing research, customer relationship management, knowledge management and new business opportunity analyses.
  • Analytical Abilities: Proven ability to manage and conduct research, extrapolate and integrate data, extract insights and draw conclusions, and provide clear, concise reports. Proven ability to apply findings to both strategic and tactical marketing plans.
  • Technical Knowledge: Understands the fundamentals of customer insights, marketing research and market analysis. Applies systematic approach to work. Computer literate in Microsoft Office Suite of products. Working knowledge of statistical software packages.
  • Communication Skills: Ability to translate research, customer insights and data analysis findings into coherent conclusions and actionable recommendations. Good oral and written communication skills.

PREFERRED QUALIFICATIONS
  • Master’s degree in Business Administration, Market Research or Marketing.
  • Extensive knowledge of the industry (5-10 years experience) and emerging energy markets. Experience in customer value analysis and customer information management systems.

Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

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