Sr Analyst, Content Marketing

Job Description

Description

At Exelon, we've got a place for you!

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!


PRIMARY PURPOSE OF POSITION

The (Sr.) Analyst, Content Marketing will develop and distribute compelling brand content to increase Constellation brand equity and customer loyalty. The (Sr.) Analyst will also leverage key industry events to champion Constellation energy expertise and thought leadership. Responsibilities include, but are not limited to, content and social calendar management and prioritization, development and distribution of original content across owned media channels (Constellation.com, Energy for Business blog, LinkedIn, Twitter, etc.) and leadership of Constellation’s executive speaker bureau initiative. The (Sr.) Analyst will coordinate revision and reuse of existing assets, author new content, and edit content authored by colleagues, freelancers and external agencies. Examples include blogs, sales materials, case studies, website copy, and social posts. This role reports to the Director, Brand Marketing and Corporate Sponsorships at Constellation. 

PRIMARY DUTIES AND ACCOUNTABILITIES

Develop relevant and timely brand content (e.g. blogs, sales materials, case studies, website copy, and social posts) in support of Constellation business priorities and key events; includes coordination with subject matter experts, authorship, and/or editing.  Works across Constellation customer segments with primary focus on B2B. 

Manage monthly content and social calendars; coordinate creation and distribution 

Manage and maintain C&I content database; collaborate with cross-functional teammates to prioritize development of new content (written, graphic, video) and refresh/reuse of existing content 

Partner with external PR agency and internal Communications team to reinforce Constellation thought leadership by securing executive speaking opportunities at relevant industry events; manage logistics, develop key messages and create content to amplify participation. 

Maintain Constellation MarketEdge and its contents; e.g., Retail at a Glance, RFP templates and marketing collateral and brand assets on BrandHub.  

Lead creation and distribution of the annual Constellation holiday card 

Contribute to monthly scorecard 

Qualifications

POSITION SPECIFICATIONS

Minimum: 

Bachelor’s Degree in Marketing  

10 years in Marketing, marketing management, communications or journalism.  

Proven leadership, credibility, interpersonal and team skills.  

Excellent written and verbal communication skills; superior interpersonal ability; tact and diplomacy. 

Strong copywriting and editing skills.    

A proven track record of vision, creative thinking, and coordination of complex programs 

Ability to multi-task and work well under deadline pressure with external and internal partners at all levels.  

Executive presence and broad experience interacting with senior executives.  

Ability to develop and implement short-and-long-term goals.  

Ability to define problems, collect data, establish facts, and draw valid conclusions.   

This position can be located at any Constellation business office, or the Baltimore Headquarters in Baltimore. 

Preferred: 

MBA preferred  

Goal orientation with a high level of energy, enthusiasm and dedication to brand vision and community stewardship preferred.  

Ability to effectively plan, focus and execute innovative/creative partnerships preferred 

B2B content development experience 

Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor