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Manager, Social Media

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Location: BALTIMORE, MD, United States
Organization: Exelon Business Servcs Co, LLC
Job ID: 228998
Date Posted: Jan 16, 2021

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Job Description

Description

At Exelon, we've got a place for you!

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!


PRIMARY PURPOSE OF POSITION
Exelon’s social media team develops and manages strategic, innovative, engaging social media communications supporting our companywide brand strategy. The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics. The position provides support for Exelon’s operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification. The position executes Exelon’s social media advertising, managing all social paid social media budget, vendors, and related development funding. Work of the team and the manager includes supporting the integrated marketing communications programs and other organizations throughout the Exelon enterprise. The position works with a diverse, talented team with a Social Media contrator reporting to it. The social media team works closely with Exelon’s content lab team, brand and marketing team, media relations and internal communications teams to execute a companywide integrated communications strategy.

PRIMARY DUTIES AND ACCOUNTABILITIES

  • The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics.
  • The position provides support for Exelon’s operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification.
  • The position executes Exelon’s social media advertising, overseeing all social paid social media budget, vendors, and related development funding.
  • Work of the team and the manager includes supporting the integrated marketing communications programs and organizations throughout the Exelon enterprise. The position works with a diverse, talented team of social media contractor reporting to it.
  • Develop and oversee execution of social media communications work related to projects for Exelon and BSC initiatives, and provide counsel on operating company projects, including advertising, digital content, special events, and other vehicles.
  • Manage corporate/BSC vendor relationships and budgets for social media communications.
  • Provide counsel to Exelon and operating company executives and leaders, informed by industry expertise and relevant external and internal metrics. Oversee creation of reports and presentations used to provide internal guidance related to social media.
  • Collaborate with Exelon’s content lab, brand and marketing, media relations, and internal communications teams to execute a companywide integrated communications strategy.

 

POSITION SCOPE

 

  • Reports to Sr. Manager of Brand and Social Media, with accountability for client satisfaction among internal clients
  • Supervises social media specialists and contrator
  • Requires strategic planning and execution of digital, branding and integrated marketing communications campaigns, as well as management of budgets and forecasts.
  • High level of strategic thinking, digital and branding experience, creativity and writing skill required
  • Some travel required.
  • Self-starter with ability to work independently
 

Qualifications

MINIMUM QUALIFICATIONS

  • Four-year degree in Communications, Digital Communications, Journalism or related field.
  • Minimum 10 years general communications, with at least 6 years in digital/social media communications.
  • Excellent verbal communication, writing, editing, and presentation skills
  • Strong interpersonal communication and management skills
  • A high level of self-motivation and independence will be critical, as will strategic thinking and organizational sensitivity
  • Excellent follow through capability; demands high level of performance from self and others
  • Exceptional creativity, innovation and strategic thinking.
  • Experience with managing social media, video, and other digital platforms.
  • Demonstrated experience managing and or executing paid and organic social media campaigns.
  • Experience managing vendors and budgets.
  • Demonstrated managerial experience.
  • Knowledge of layout/design principles.
  • Ability to interact with all levels of staff, including senior executives.


PREFERRED QUALIFICATIONS

  • Master’s degree in Digital or Integrated Marketing Communications or MBA
  • Strong relationships with marquee social media platforms used by Exelon


Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

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EEO is the Law Poster

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