Sr Analyst, Product Marketing

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Location: BALTIMORE, MD, United States
Organization: Constellation New Energy, Inc.
Job ID: 222577
Date Posted: Nov 14, 2019

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Job Description

Description

PRIMARY PURPOSE OF POSITION


The Sr Product Marketing Analyst role is responsible for driving the product marketing and channel enablement for new products, services, and partners.  The role develops messaging and acquisition strategy and works with channel partners to effectively execute.  The role works with the product owners to define the go to market strategies, influence the campaign development, and develop customer communications supported by rigorous market and competitive research, experimentation learnings, and customer feedback.  Supports the effectiveness of channels by working with channel managers and partners to facilitate the on boarding of new channel partners, the integration of new products and services, provide support for channels to ensure sell through effectiveness, and other day to day activities designed to maximize the channel productivity.

               

PRIMARY DUTIES AND ACCOUNTABILITIES

               
  • Work with cross-functional stakeholders to develop and execute product marketing and acquisition strategy for certain products and product lines                    

  • Assist with the onboarding and incubation of new channel partners                         

  • day-to-day needs and issues resolution of existing channels partners; oversee the launch of new channel programs                            

  • Collaborate with the Marketing Analytics team to develop and maintain reporting for KPIs                            

POSITION SPECIFICATIONS

Minimum:                          
  • Bachelor's degree in Business, Marketing, Engineering or Finance

  • Minimum of 5 years’ work experience in energy, technology or a service related business

  • Advanced-level use of Microsoft Excel and Microsoft PowerPoint

  • Knowledge of product marketing functions including competitive analysis, customer requirements, pricing, and operational support

  • Ability to understand and build relationships with external partners

  • Strong ability to communicate and collaborate with others                          

 
Preferred
  • Master’s degree business or marketing
  • Previous product marketing experience
  • Mass Markets Retail Energy Industry Experience
 
               
POSITION SCOPE

                The analyst will work closely with members of the Sales, Finance, IT, and other departments.  The ideal candidate will have a well-rounded background in both Marketing and Business.  Ideally the candidate will possess direct experience in working with retail product development and channel programs.


Qualifications

Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor


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