Growth Marketing Director - Steer

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Location: WASHINGTON, DC, United States
Organization: Exelon Business Servcs Co, LLC
Job ID: 220345
Date Posted: Sep 19, 2019

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Job Description

Description

At Exelon, we've got a place for you!
 

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country.  You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery.  Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

 

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

 

Join Exelon and share your passion at a forward-thinking Fortune 150 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow.  Energize your career at Exelon!

 

Steer (steerev.com) is a revolutionary mobility platform that provides car subscription services especially for electric and hybrid vehicles. Steer will make people’s lives easier by eliminating the frustrations of owning and leasing cars, as well as any anxieties around EVs by making them simple to subscribe to from an app on your smart phone, offered on a month-to-month basis.  Everything a driver needs is included – insurance, maintenance, a concierge to bring you your car, even charging. 

 

Our mission is to make our communities cleaner and brighter by making access to electric cars effortless and fun. Steer is a start-up backed by the nation’s largest provider of clean energy, Exelon. 

 
PRIMARY PURPOSE OF POSITION

The Director of Growth Marketing will be responsible for Steer’s overall marketing and growth strategy. This role is critical as high-growth customer acquisition is crucial to our success.  This person must have deep experience in translating customer journeys into a digital experience because Steer’s business spans across digital marketing, the Steer app and in-the-field customer service.  We need someone who can turn data-driven insights into a comprehensive marketing strategy, with an emphasis on digital (e.g. social, communications, media). This dynamic person must be as comfortable leading internal and external teams as rolling up his/her sleeves to turn strategy into execution.  The Director of Growth Marketing will work very closely with Steer leadership and across teams to drive growth goals, support better member service and inform the technology roadmap. This role will get a 360 view of the business with an opportunity to grow with an exciting start-up form the ground up!

 
PRIMARY DUTIES AND ACCOUNTABILITIES

1. Develop comprehensive growth marketing plan with the objective of filling the customer funnel and improving conversion rates, including priority distribution channels, types of content, responsible owners, optimal delivery cadence, etc.

-              Serve as our digital marketing expert; collaborate with peers and manage external partners to elevate marketing campaign execution, content distribution and measurement, content SEO and creative

-              Develop and manage content strategy to increase customer engagement (e.g. social posts, testimonials, blogs, website, communications copy).

-              Update Steer digital marketing guidelines periodically to leverage new insights and best practices.

-              Lead and/or support new marketing campaigns, press pitches, events, test new tactics, etc. to accelerate funnel growth.

 

2. Partner across teams and manage external partners to improve Steerev.com user experience leveraging data insights and qualitative feedback from Steer teammates and members.

-              Collaborate across teams and external partners to support “Digital Roadmap” and report monthly progress to senior leaders

3. Lead and manage staff that supports customer facing digital products; focus on high value functionality that drives to greater user experience and adoption. 

-              Develop marketing team staffing plans, with emphasis on growth and talent.

-              Includes significant external vendor relationship management.

4. Contribute to reporting metrics, with emphasis on key KPIs such as app downloads, member growth, CAC and channel ROI, as well as report-outs to leadership. 

-              Includes supporting Steer leadership with internal and external stakeholders.

5. Prepare and manage budget for area of responsibility.

Qualifications

POSITION SPECIFICATIONS
Minimum:
  • Bachelor's degree required, preferably in marketing, digital strategy, business administration, or computer science.

  • Minimum of 5-10 years in marketing, marketing management, digital strategy, digital product management, business execution, or information technology; minimum of 5-10 years in developing digital strategy plans end-to-end and managing digital products.

  • Deep experience with consumer products.
  • Creative problem-solving skills, strong business acumen, an understanding of group and corporate dynamics, integrity and the demonstrated ability to employ sound judgment in complex situations

                   
    Preferred:
  • Passion for cars, technology and/or sustainability.

  • Experience in hypothesis-based validation methodology for testing new products or services (e.g. A/B testing).

  • Flexibility to travel and entertain external vendor partners.

  • Some proficiency in brand marketing.

     
     
    DISCLAIMER

    The preceding position description is intended to provide the general nature and level of work to be performed by employees within this classification.  It is not intended to be a detailed description of the position or a comprehensive listing of all duties, responsibilities, and qualifications required of employees assigned to this position, nor is it intended to indicate the exact amounts of time an individual will perform various position duties.

     

    Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

     
    VEVRAA Federal Contractor
     
EEO is the Law Poster: http://www1.eeoc.gov/employers/poster.cfm
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