Employment Brand Manager

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Location: BALTIMORE, MD, United States
Organization: Exelon Business Servcs Co, LLC
Job ID: 220207
Date Posted: Aug 21, 2019

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Job Description

Description

At Exelon, we've got a place for you!

 

Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.

 

Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.

 

Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!

 

 

PRIMARY PURPOSE OF POSITION

 

Support development and manage ongoing deployment of Exelon’s employment brand strategy both internally and externally, in partnership with Talent COEs, Talent Acquisition Delivery, Corporate Communications, D&I and other key stakeholders.
 
- Oversee employer brand guidelines and content library.
 
- Support development and oversee execution of a formal social engagement strategy leveraging platforms including Instagram, LinkedIn, and Glassdoor
 
- Support development and oversee execution of an integrated content marketing strategy to convey Exelon’s employment brand story, including photos, videos, recruitment marketing collateral, job postings, Careers site content, etc. 
 
Consult with the TA Delivery team to design and/or continually improve recruitment marketing content and candidate experience/engagement initiatives designed to increase quality of hire, reduce recruiting expenses, and speed the acquisition of talent.  Maintain relationships with key external contacts and vendors as necessary.
 
Leverage survey tools and establish metrics to provide actionable insights, measure ROI, and inform future strategy.

 


PRIMARY DUTIES AND ACCOUNTABILITIES 

- Drive execution of Exelon Employment Brand strategy and candidate experience initiatives


- Support TA Delivery/Sourcing team in development and execution of recruitment marketing campaigns


- Identify and monitor critical metrics, and develop/maintain reporting/presentations on key initiatives, communicate opportunities to key stakeholders, and support continuous improvement efforts


- Own identification of and participation in external surveys, benchmarking, and employer recognition opportunities


- Collaborate in design, governance and continuous improvement of enterprise TA policies and processes


Qualifications

Minimum Qualifications:


• Bachelor’s degree (Human Resources, Communications, Marketing, or related field preferred but not required)
• Seven (7) or more years combined experience in the fields of talent acquisition and/or marketing/communications.
• 1-2 years experience in employment branding or recruitment marketing
• Experience supervising and developing direct reports to successful outcomes
• Excellent interpersonal and communication skills, both written and verbal
• Innovative and creative mindset
• Able to adapt to changing priorities
• Strong technical and analytical skills
• Strong organizational, problem-solving, and prioritization skills
• Ability to operate strategically and build effective partnerships across multiple levels of the business

 

 

Preferred:
• Social/digital sourcing experience including familiarity with CRM technology
• Experience working in a complex, matrixed organization
• Knowledge of current talent acquisition trends and the digital landscape in relation to candidate journey

 

 

POSITION SCOPE
- This is a high-visibility position that requires a confident individual who has the ability to lead and influence others without formal authority.
- Works under direct supervision.

 

 

Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

 

VEVRAA Federal Contractor

 

EEO is the Law Poster

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